Thursday, May 27, 2010

Economy Must Be Looking Up!

Something happened this week that really puzzled me. As I've posted before, the Charity of the Week program on kicks off next week and I'm very excited about it. Each featured charity will get a blurb on my site that explains what they do to help cats, and will receive 10% of my profits that week. They get a little money to help their cause and some publicity in their community; I get some new people introduced to my new retail site; everybody wins, right?

This week, I've been touching base with my June charities to confirm that they've received my earlier communications and see if they need any additional help from me to promote the event to their local communities. So imagine my surprise when the executive director of one told me that they were not interested in participating! It seems that they were only interested if I was going to make a donation to them without anything being done on their part; just write them a check, essentially. I was so taken aback that I couldn't even question her further to see what her objection was.

And here I was, thinking that non-profits were off in donations due to the slower economy! I guess that's no longer true, and they're now able to turn away fundraising opportunities that don't require them to organize any events or do anything more than a little publicity work that'll also give them some news coverage for their cause. I'd thought that being selected as one of my Charities of the Week was an honor, and that people would be happy about it. This woman acted like it was an annoyance with which she couldn't be bothered. Her reaction caused me to wonder about whether I'm completely off-base altogether with offering this to local non-profits. I've scheduled one for each week of the next year; will others have the same ungrateful reaction?

If you have a non-profit group that helps cats in some sort of grassroots way, send me your info. In the event that any other of my selected charities has the same attitude as this one and I have an opening in my schedule, I'll plug you into a week. It's great that some non-profits don't need additional donations, but I'm betting that others would welcome them.

Tuesday, May 25, 2010

Less Than a Week!

It's an exciting time here at! We'll be rolling out our "Charity of the Week" program next Monday, May 31.

Here's how it'll work. Each week, we'll feature a non-profit group that's helping cats on a local, grassroots level as our Charity of the Week. We'll have a profile on the website that tells about the charity and what they're doing for cats. These charities are located all over the United States. The selected charity will also receive 10% of our proceeds on items sold through's shopping cart during their featured week. People who are already buying cat supplies can actually help cats by buying them from Exciting, right?

How'd we find the charities? Through Charity Navigator. They assess how well non-profit groups do with the donations they receive and give them a point value that earns them 1 to 4 stars. Only 4-star groups on Charity Navigator have been chosen as's Charities of the Week. They've been scheduled for the next 12 months.

A press release about the program has been posted on our website. So remember when you're buying your:
Didn't know we had all that? You need to visit again!